PPC Advertising
Fresh From The Press Discription
Campaign Strategy
Develop targeted PPC advertising campaigns tailored to client’s goals, budget, and target audience, selecting appropriate ad platforms such as Google Ads, Bing Ads, or social media advertising.
Keyword Targeting
Conduct keyword research to identify relevant keywords with high commercial intent, and create targeted ad groups and ad copy to maximize click-through rates and conversions
Ad Copywriting
Write compelling ad copy that highlights unique selling propositions (USPs), features, and benefits to attract attention, generate interest, and drive action from potential customers.
Ad Management
Monitor and optimize ad campaigns regularly, adjusting bid strategies, ad placements, targeting options, and ad creatives to improve ad performance and maximize return on ad spend (ROAS).
Conversion Tracking
Implement conversion tracking mechanisms to measure key performance metrics such as clicks, impressions, conversions, and cost per acquisition (CPA), and use data insights to refine PPC strategies.
